• A variety of visual cues delivers the true driver’s experience including a three-dimensional HUD that mimics driver head movement, inertia and G-forces
• What kind of driver are you? Driver profile tracks the player’s evolution as a race driver from event to event. This system is made up of a driver’s personality on the track, their success rate and any profile points and badges accrued all of which work together to create a tailor-made career and gameplay experience
• When the player hits a static object or opponent car, the player will feel like they are 'taking damage'
• Need for Speed SHIFT features a comprehensive customization option that lets the player tailor every aspect of the cars performance and styling
• Nearly 70 licensed cars are available including the Pagani Zonda F, Audi RS4, and Porsche 911 GT3 RSR

Need for Speed™ SHIFT is an all-new simulation racing IP that combines the true driver’s experience with real-world physics, pixel-perfect car models, and a wide range of authentic race tracks. Need for Speed SHIFT takes players in a different direction to create a simulation experience that replicates the true feeling of driving high-end performance cars.

Players are thrust into the loud, visceral, intense, athletic experience of racing a car on the edge of control from the driver’s perspective through the combination of perception based G-forces, the hyper reality of the cockpit view, and the brutal experience of a first person crash dynamic. Need for Speed SHIFT features an accurate, accessible physics-based driving model that allows you to feel every impact, every change of track surface and every last bit of grip as you push yourself to the edge.

The all-new driver profile is the ultimate extension of the true driver’s experience. This system gives each player a unique persona based on a player’s driving skill and style - aggressive or precise. Driver profile impacts how a player unlocks cars, overall career progression and online matchmaking. In Need for Speed SHIFT, how you drive is who you are behind the wheel.

Need for Speed SHIFT is being developed by Slightly Mad Studios in collaboration with Black Box and senior vice president Patrick Soderlund at EA Games Europe. Slightly Mad Studios includes developers and designers that worked on the critically acclaimed games GT Legends and GTR 2.

Release Date	Sep 18, 2009
Genre	Racing
Version	Europe
PAX-Code	PAX0003939410
Catalog No.	ULES-01275
Item Code	5030930074098