Graphic Boost!
It simply makes the Wii graphics much more brighter and sharper!!! It's not "HD" quality graphics, but in Grand Slam Tennis made a huge diference!!!

No other reaches the quality!!!
I see no point on prefering 3rd party AV Cables after the experience of using this cable, sturdy built, plug n´play, and original. The 3rd party one I had started giving me headackes after a month. I totaly recomend it.

it is just like buying a new game console
Sound and picture qualities are greatly improved with this cable. If you have a big screen Tv, this cable is a must-have.

Well worth the money
While the Wii isn't a "HD" console, using the standard composite video cable (yellow RCA jack for video) it's shipped with isn't the best solution if you have a modern TV (or HDTV). This component cable allows you to get 480p output and a much sharper and clearer picture than with the composite. Remember to turn 480p on in the Wii settings.

Don't bother with 3rd party component cables...
...because it's not worth it. 3rd party component cables may improve the quality of the image over Nintendo's AV composite cables, but when compared to Nintendo's official component cable, Nintendo's cable wins. The picture is much sharper, the color is more vivid and rich. It definitely was a welcome overall improvement. Metroid looked brilliant using it. I was lucky I managed to order it before it was back-ordered. Get it once it's in stock. Definitely worth it.