Playasia: A Business For Profit And Purpose
Business has a responsibility to give back to the community.
As a company, our thrusts are for our employees and our customers. But the pillars of our success would not be complete if we will not put our community at the forefront of our growth as a business. This is the driving force for our corporate social responsibility.
The Start Of Our Story
It was Q3 of last year when Playasia branched out from being the leading Japanese game retailer in Asia. It was nothing gaming-related, actually. Instead, we ventured in making a charity in the Philippines.
On the 14th of September, Playasia, headed by the CEO Mr. Jan Neuhaeusser, took part in our corporate social responsibility for the community in the Philippines. We opened the very first Call Center Training in West Bajac Bajac–which is the very first BPO training center in the area and surrounding Olongapo City. This is a joint project by Playasia and The Studer Trust under the project name “Sentrong Sanayang Teknikal Ng Kabataan” (Technical Training Center For The Youth).
Related Article: Play-Asia.com Gives Back To The Community
It was the first time that Playasia ventured into something that has never been done for the past 15 years. But with the changing needs of the time, it is but proper that we, as a company, do something to address one of the many problems that our society face: training and development.
The charity did not just open new doors for residents of Olongapo to have an avenue for training and development. It also paves the way for Playasia employees in the Philippines to transform the community a day of teach-back at a time.
Related Article: Transforming The Community A Day Of Teach-Back At A Time
The Heart Of a Volunteer
After the success of the first batch, the second batch ensued. And this time, Playasia employees were more involved in all the teach-back sessions that we’ve had. Each session, students were assigned a group of employees providing different topics to supplement what the students have learned from the classroom training. But this time, it is more on the real-life application of their learning and tips of landing a job in the demanding and fast-paced world of the BPO industry.
Despite the torrential rain that plagued Olongapo for the past 4 months, the hunger for learning of the students and the fire for volunteerism of the employees were never dampened.
In fact, Julie Ann Cavosora, a Masterfile Analyst under Toys Category and an employee of Playasia Philippines for 4 years, attended the teach-back program twice to further help with the corporate social responsibility of the company.
We can only do so much to these trainees. Our half days spent with them mean a lot to them. Apart from sharing what we’ve been through in our respective careers, we were also able to promote the values and thrust that Playasia stands for. More importantly, we became ambassadors of Playasia in making them feel that not just make a business but a business that can help the community.
And So Chapter Begins…
Six months later, the charity has produced 11 graduates. They are now equally ready to be gainfully employed not just in Playasia but also for the BPO centers around the city. And from these graduates, we have produced the top-notcher who will be joining the firm as a trainee.
Agnes Nanales, the head chemist for a printing industry for 14 years, became this year’s cream of the crop. Despite having a stable life and sought-after profession, she still looked for ways to improve herself. And she chose the BPO industry especially with its demands and the skills that go with it.
At the age of 48, Agnes is still open for more learning that she was able to get from the training.
At my age right now, I would like also to learn new things that, during my younger years, weren’t taught in school. I have this passion for learning and I am thankful that I am able to learn from Playasia.
With her performance during the training, she will now be starting her journey as a trainee with the Customer Service Department of Playasia.com once her documents are finally completed.
Ria Delor-Apas, General Manager of PA Support Subic Ltd. Inc., also graced the event to forge an alliance with the community and make a statement loud and clear of Playasia’s corporate social responsibility.
It takes courage, commitment, dedication, and motivation. That is where you can get your success and achievement. These are the four pillars that will lead you to success. And Playasia’s door is open to nurturing you.
After the successes of the pilot and second batches of Playasia’s charity, the firm is looking forward to more endeavors to contribute to the community. Indeed, with Playasia’s 15 years in the industry of building its business, it is about time that they build a business that can change the society. Playasia, indeed, stands strong with its flaming torch being the leading Japanese and Asian games importer, but also a business particular with its profit and purpose.
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