58
BTS On The Road
Japan
5-15d
Expected stock arrival within 5-15 days US$28.99
Shipping Quote
Product Languages
| Language | Japanese |
Item Description
How was the world map rearranged by the new way of thinking about generation, culture, race, and gender that BTS opened up? What is the new culture and enjoyment system that will be born from that? And how could BTS create the most powerful phenomenon in the world?
In this book, the reason is explained by Professor Hong Seok-kyung, Department of Speech and Information Studies, Seoul National University, who is one of the best Korean wave analysts in Korea, with detailed data and graphs from BTS history, cultural, social and media perspectives. I will unravel it.
Table of contents excerpt:
To the world with Prologue BTS
Looking at the world through BTS / BTS in the age of globalization and digital culture / On the path that BTS takes / While traveling together unprecedented
Chapter 1: Beyond BTS and K-POP-From the Frontiers of the K-POP Industry to the Center of Popular Culture in the World
Korean and Japanese idol systems and BTS / BTS and K-POP, the same and different things / Beyond K-POP to the world etc ...
Chapter 2: Most Important Keywords for Understanding Transmedia BTS
What is Transmedia / BTS Transmedia Strategy / BTS Transmedia composed of 3 layers / BTS Transmedia completed by fans etc…
Chapter 3: BTS Phenomenon Read in Generation Theory and Class Theory-Why are Young People in the World Enthusiastic about BTS?Sing the conditions for the youth to live / You can't live like the parents / Resist, grow more than success / Youth icons; The Beatles, David Bowie, and BTS etc ...
Chapter 4: Becoming ARMY, living as ARMY-they were behind all the phenomenaetc ...
Chapter 5: BTS and the New Racial Imagination-How BTS Transformed Asians into "Enchanted Objects"
From local to world, BTS leads K-POP / Global popular music singing in Korean / Cultural quoting strategy in a multicultural world / White-centered racial imagination change / K-POP fandom race Sensitivity / Between sterotype and fetishism etc…
Chapter 6: BTS and Alternative Masculinity-The Impact of BTS on Gender Sensitivity in Youth
Soft masculine / non-harmful masculine / beyond masculine as an alternative to gender issues / BTS body etc…
Epilogue BTS, the ideological power of a new era
In this book, the reason is explained by Professor Hong Seok-kyung, Department of Speech and Information Studies, Seoul National University, who is one of the best Korean wave analysts in Korea, with detailed data and graphs from BTS history, cultural, social and media perspectives. I will unravel it.
Table of contents excerpt:
To the world with Prologue BTS
Looking at the world through BTS / BTS in the age of globalization and digital culture / On the path that BTS takes / While traveling together unprecedented
Chapter 1: Beyond BTS and K-POP-From the Frontiers of the K-POP Industry to the Center of Popular Culture in the World
Korean and Japanese idol systems and BTS / BTS and K-POP, the same and different things / Beyond K-POP to the world etc ...
Chapter 2: Most Important Keywords for Understanding Transmedia BTS
What is Transmedia / BTS Transmedia Strategy / BTS Transmedia composed of 3 layers / BTS Transmedia completed by fans etc…
Chapter 3: BTS Phenomenon Read in Generation Theory and Class Theory-Why are Young People in the World Enthusiastic about BTS?Sing the conditions for the youth to live / You can't live like the parents / Resist, grow more than success / Youth icons; The Beatles, David Bowie, and BTS etc ...
Chapter 4: Becoming ARMY, living as ARMY-they were behind all the phenomenaetc ...
Chapter 5: BTS and the New Racial Imagination-How BTS Transformed Asians into "Enchanted Objects"
From local to world, BTS leads K-POP / Global popular music singing in Korean / Cultural quoting strategy in a multicultural world / White-centered racial imagination change / K-POP fandom race Sensitivity / Between sterotype and fetishism etc…
Chapter 6: BTS and Alternative Masculinity-The Impact of BTS on Gender Sensitivity in Youth
Soft masculine / non-harmful masculine / beyond masculine as an alternative to gender issues / BTS body etc…
Epilogue BTS, the ideological power of a new era
Customer reviews
No reviews for BTS On The Road yet.
Log in or create account to post your own reviews.
